The Business Side of Martial Arts
A Quick Marketing Checkup
By Christopher Caile
Here is a quick, easy to use formula to see if you are spending your martial arts ad dollars wisely.
Are Your Students Draining Away?
By Christopher Caile
Here is a formula to help you determine if your martial arts school is losing too many students.
Boosting Your Martial Arts School’s Income With Merchandise Sales
By Christopher Caile
If you are running a martial arts school, you can boost your bottom line by as much as twenty percent by selling merchandise to your students.
Budo and Business: Dispelling A Myth . . .
By Gary Gabelhouse
A tragic myth in the martial arts is that good business practices and commercial success is often equated with negative attributes.
Creating A Business Plan: Taking the Offense Against Competition
By Terry L. Bryan
Surviving in today's competitive martial arts world takes planning and a critical first priority should be a business plan -- a few basics.
How To Handle Telephone Inquiries to Your Martial Arts School
By Christopher Caile
Inquiry phone calls about your school, classes and costs are a critical first step in any martial arts sales/marketing strategy.
Sun Tzu’s “Art of War” Interpreted For Business: Applying Budo Lessons To Your Martial Arts Business
By Jason Armstrong
Since many equate business to war the strategies of this famous Chinese general may be a useful guide to those who are running their own martal arts school.
Ten Commandments of Running a Successful Martial Arts Business
By Terry Bryan
It is a shame that more quality instructors don’t run successful operations and pass on quality martial arts instruction to the next generation. To do so, however, requires successful marketing and sales.
The Business Side Of Martial Arts
By Christopher Caile
If your martial arts facility isn’t immaculate, the poor impression given just might be enough to persuade a prospective student not to investigate further.
The Business Side of Martial Arts: The Power of Spirit
By Christopher Caile
The teachers we remember, those we look up to and are inspired by, are those who energized us with their love of their art, the spirit by which they taught and by the words and stories that inspired us.
They Just Don't Get It
By Terry Bryan
In times of recession it makes no sense to cut back on service. This is especially true for those in the martial arts. Instead, your martial arts school or business should exceed in its customer service. Those that do are the ones most likely to continue to thrive.
Why Students Quit
By Gary Gabelhouse
Our study found that over 50 percent of students quit for reasons beyond the control of the instructor, or school owner.
Your Martial Arts Students Are Customers Too
By Christopher Caile
In today’s competitive market how well teachers and staff interact with students is a critical element in the success of any school.
Return to the Main Reading Room
|
