I've been wondering about this for quite awhile.
WTF schools can say they're the Olympic TKD schools, and any two year old can train and go for the Olympics - that's a sure selling point for many hockey moms or TKD moms anyway.
So what do ITF schools say about that? They can't say they're Olympic, because they aren't, and, from a marketing point of view, if they said they were tougher than WTF schools, because they teach real fighting, well, that's not going to work, because everyone says they're the toughest.
So, with all due respect, how do ITF schools market themselves vis a vis WTF schools?