(this might be better in the M.A buisness section of the forum)
I only briefly instructed a training group (not for profit) when I couldn't find a decent place to train for a year before I moved. There are others on the forum that know more about this subject, but I'll give you my thoughts (which are pretty basic).
1. Find a location where a dojo that teaches the style you intend to instruct isn't already present. If that is impossible, at least try to find a location where there isn't someone of much higher rank.
2. It's usually best to start small, without too much overhead. This way you can focus on gradually building your student base, so that the out of pocket expense when you do decide to open your own facility won't be as high. So it's a good idea to look into space you can reat: community centres,school gyms, or other dojo's are all good places to start out. If you already work as a personal trainer, maybe it would be a good idea to try and start something where you already work?
3. Do some simple advertising. Put up some flyers at coffee shops, on poles, at the gym etc. The internet is a great place to do some advertising. Sign your name on to every 'School directory' you can find. Establish an email list and hold some special events where you either bring in more well known instructors, or have day seminars coveringa specific aspect (like a self defence workshop).
Keep in mind that for the first bit, you will most likely be losing money (which is why it's important to have as low overhead as possible). But if you work at it, and are passionate about teaching, you have a great chance, imo.
That's about all I can think of.
Edited by Ames (12/12/08 12:08 PM)
"Seek not to follow in the footsteps of the men of old; seek what they sought."