My school has recently begun posting free instructional videos (very short, 50-90 seconds) on the web as a way of promoting interest in the school and it has been very successful. If you already own a video cam and some editing software there's really no cost and a lot of upside potential. If you're interested, check out our latest video which demonstrates a gun disarm... http://www.metacafe.com/watch/1005325/gun_disarm_1/
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Frank www.alexwilkiemma.com/Video.html