I thought the same thing until I picked it up and played it. Its the only game outthere that you can become anything. At the beggining of Morrowind, they let you choose your name, a few skills and then they drop you off in some backwoods town. Whatever you do from that point on is strictly up to you.

And Ryu or Ken isnt a choice at all, especially if playing SF3, Its Ryu Everytime, unless akuma is available, then its still Ryu everynow and then.
"When I let Go of who I am, I become who I might be."
Lao Tzu