Yes I agree it would be a good idea to have a good week of stretching and then measure at the end of the week.
I think we should all measure before we all start our proper workouts just so that we can see how much of an increase we get from when we first started.
You may even want to take a photograph to look back at; I feel this could motivate people because when they see a difference it makes them want to try harder.
And to answer your question yes I have read Tom Kurz's book many times.
I have also read various other books on the matter, but the one that helped design my workout was Tom Kurz's book.