Derreck, The muscletech stuff is a fine tan colored powder. I happen to think it tastes ok in milk as well, but better in gatorade. Ive also got some GNC brand which is much coarser and also has small chunks of strawberry in it. Like you I was sold on the "transport mechanisim" in the muscle tech. We all know that tasting good is pretty much subjective so I guess you can take my comments (and possibly your protien shakes) with a grain of salt! K-