"1st degree certification is available in this program now for $995. Program includes videos tapes, manuals, black belt and certification."

That is for his NA art. I remember when this guy first appeared. It was about the same time that some guy was claiming to have knowledge of ancient African martial arts.

As far as I know, NA didn't have any formalized martial arts beyond some basic wrestling. Can't tell you where I know that from, I don't recall the source.
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The angry man will defeat himself in battle, as well as in life. -Samurai maxim