You may be right at that.
And other sites might well be doing a lot of traffic--right now. That might change over time.
My guess is that in 5 years time the sites currently jumping will look very much like FA.
Maybe we got too nice.
Sites that offer a strong exchange of views seem to do well in terms of hits/views. Might be we got a little to civilized.
Also possible that over a 10 year span people that used to practice have stopped. 10 years is a long time.
You might have really hit the nail on the head with the "style specific" point. Back when the site opened few if any styles were heavily represented on-line. Now days EVERYBODY seems to have a school-specific site. So maybe there is less perceived need for FA.
What can we do to help bring the site back?