I`ve had the pleasure of being in a dojo on each level.
McDojo - we had to pay through the nose for everything! Lots of different classes were on offer and we had the honour of buying a different uniform for each class we wanted to attend - Value for money! YES! But not for the customer!!
I rate the instruction 6/10 as we weren't always taught by someone legitimate.
Non-profit - no uniform required. No fees. £3 an hour and pay as you go.
Instruction 8/10 (too many styles taught to give it a 10 and a bit of standing about which I`m not a fan of).
Current Club - £20 joining fee and pay £5 per class. No need to buy a uniform until you do your first grading. Offers a beginners course so that they get attention the level they need. Concessions for unemployed and families.
Instruction 10/10 I cone out of class drenched. Not 1 single minute is wasted and everyone is expected to SWEAT!
Those are my principles, and if you don`t like them...well, I have others.