You and I seldom if ever agree on anything, but this "group" is right out of the "cults are us" shopping guide. I was especially interested in the portion that allowed you to choreograph your own test so you couldn't fail it.
Funny, but in 45 years of training, I don't remember the "kindness" seminars or logs being required. That particular trait is acquired through the sharing of technique through years of training, not by "logging in" 1000 acts of kindness so you could turn in a journal documenting your good nature.
Everything I read on that website would appeal to someone who was unsure of themselves, thought MA should develop "kindness" rather than fighting skills, and wants to shape the world to look like they see it.
I do a lot of kind things, treat people well, and do a lot of work to help the community, but I don't attach that to anything I do at the dojo. This bunch gives me the idea that they're a cult, pure and simple... and you walk into it "eyes wide shut" with your wallet out.