sort of a Ed Parker approach of reconfiguring and repackaging curriculum with a university-like framework using plain English terminology and thick volumes of media....sure why not...as long as the content is good, then it seems a logical idea. Take a look at the business models for AKK to find out where it may lead.
The concept of 'levels' could be seen by the younger generations as being vidgame-like...they might think they would have to fight a progressively difficult 'boss' to level-up.
The website, as I mentioned before, is good work. Good luck with the project.