[QUOTE]Originally posted by Dallas:
I'm putting together a business plan, and I'd like to have some info on advertising rates in Yellow Book (USA).
I called them up and asked for their rates. They said someone would call back. When someone returned my call they would not give out rates on the phone, but wanted to set up an appointment to discuss it.
I explained to them I wasn't ready to place an ad, and I just wanted some advertising cost numbers for a business plan.
Seems like a waste of my time and theirs to have a meeting about something this simple.
I can't find any rates on the internet either. What's up with this? Are they different for everybody?
Would any small business owners out there care to share with me what their Yellow Book ad rate is?
I hope the Yellow Book Ninjas don't sneak into my house and take me out for asking.
When thinking about advertising in the phonebook, think expensive. REal expensive. Depending on size, color and duration of the add you can expect to pay anywhere from $500.00 for a lil itty bitty piece of unrecognizable space to around $3000.00 or more for half a page to full page. And thast just for space, that doesnt include graphics, ad design or anything else. THis has been my experience with phone books as far as rates go.
As far as why they want a sit down meeting is pretty simple. They got a ton of info to cover and just rough estimates are tough to guage by a phone conversation. Having been down this route it really is worth your time to visit with one of these guys. You'll learn alot about how they operate in phone book land. Now is a good time to negotiate some prices as well but get it in writing. even if your still in biz plan stage it's still a good idea to talk and get information with as many people as possible. Sit downs with people can be good as long as the exchange of information is flowing freely. Hope this helps.