SEAL, the following is a post I made in a related discussion, and i think its relevant here:
"there will always be a fundamental difference between 'sports entertainment' wrestling and MMA- that being the complicity of the fighters in the pre-arranged outcome of a fight.
In wrestling, the story lines are set by the management, then the wrestlers are charged with creating 'a work' that is both entertaining, and concludes with the decided victor coming out on top. some believe that these 'works' are pre choreographed, but the schedule and traveling does not allow this. All the wrestlers train together, and learn how to react/position themselves for one anothers trademark moves, and from there, it is made up as they go, in the ring, using short code at lulls in the performance (on the turnbuckle, on the floor, etc). It is very skillful in its own right, but its not a 'fight' per se.
MMA is a fight, and, as with boxing, the use of slow mo replay has pretty much made the risk of a fighter 'taking a dive' a slim one- fighters fight hard and for real, and are not complicit in any actions taken by judges, referees, or in the match making that is the promoters real tool for influencing the outcome of MMA competition. Most overt examples of this I can think of are that Crocop was given a donkey, and Rich franklin was 'protected' from having to face lindland through loopholes and politics.
neither of these scnarios were in the control of the fighters they favoured. One could argue that the winners credibility suffers from such 'help'. Hence Rampage being brought in for Lidell, as many could not see any valid oponents in the existing ranks for Chuck to make a good fight with (Jardine and Forrest are brave and popular enough, but do not have the tools at present IMO), and so Dana ran the risk of people losing interest in his No.1 'attraction', if given 'easy' oponents. In this way, a promoters influence works either way, dependant on the situation. "
Whilst a 'grudge match' is never harmful to a genuine combat sport environment, it is not essential. The skills and quality of the match up can be draw enough, allowing for mutual respect between the athletes. Because WWE style wrestling is not, in essence, a true competition, the tension and anticipation must be artificialy produced through faux personal conflict in the build up to the performance. Remember The Big Boss Man driving off dragging big show's fathers coffin from his funeral!?
there will always be a fundamental difference between marketing fiction and reality- they have different target audiences.