Posted by: TaekwonDoFan
How about a dojang for middle-aged professionals? - 07/04/10 11:46 AM
I've been thinking about this for quite awhile.
We've had a discussion about how MA schools have become daycare centers, but we didn't talk about the other end of the market, namely, MA schools for upper-middle class professionals who are not as fit as the 20-somethings, but who like the sport.
I knew an accountant who said he was not into the usual racket sports at their country club, but he did find TKD and karate interesting, except he doesn't want to work out as intensively as someone young enough to be his son. I also know a lawyer who has a second-degree black belt in taekwondo, but who said he cannot lift his leg anymore. These are people who would form a very lucrative market, but they will not take any BS from so-called masters who are not in their educational or financial league. Certainly I will not take any of that.
BusinessWeek has an article on how boxing is the new game for the affluent, and it has become a status symbol. The same is true, I think, for North America.
As I write this, I think Tai Chi is a good example, but that business model has not been extended to other martial arts.
We've had a discussion about how MA schools have become daycare centers, but we didn't talk about the other end of the market, namely, MA schools for upper-middle class professionals who are not as fit as the 20-somethings, but who like the sport.
I knew an accountant who said he was not into the usual racket sports at their country club, but he did find TKD and karate interesting, except he doesn't want to work out as intensively as someone young enough to be his son. I also know a lawyer who has a second-degree black belt in taekwondo, but who said he cannot lift his leg anymore. These are people who would form a very lucrative market, but they will not take any BS from so-called masters who are not in their educational or financial league. Certainly I will not take any of that.
BusinessWeek has an article on how boxing is the new game for the affluent, and it has become a status symbol. The same is true, I think, for North America.
As I write this, I think Tai Chi is a good example, but that business model has not been extended to other martial arts.